Role purpose:
The key point of contact between an organisation and its clients: answering queries, offering advice and introducing new products, organising sales visits. Demonstrating/presenting products.
Key accountabilities and decision ownership:
• Strategic
Expanding the current channel landscape in line with the overall company objectives of increasing acquisitions nationwide, and to block competitions out of the existing channels. In addition to aligning with VF priorities of:
Growing customers while maintaining profitability and supply chain efficiency.
Love our customers by offering basic products & service conveniently and with the best shopping experience.
Set & Develop SMART KPIs for every account.
Develop sales strategy for the hyper markets channels based on market needs, competitive situation and company objectives.
Monitoring both the commercial & financial aspects of the accounts operation & making the appropriate recommendations.
• Planning
Develop & Submit P&L analysis of the accounts for the last period in order to determine the profitability earned, also set forecast figures for the future.
Set forecasted budget for all expenditures that include any Fixed or variable payments, Incentive for the accounts or the staff, residuals, in addition to any marketing fund required for the marketing activities.
Setting marketing plan & calendar that cover any marketing activities will be conducted through the year.
Setting the sales targets & quota allocation per account & per sales rep.
• Execution
• Sales Fundamental
1. Reach:
A. Manage, lead and motivate the VGE accounts directly and indirectly in order to achieve the department objectives and company as well.
B. Achieve the department Quota and guarantee a strong channel fill for VF.
C. Covering the accounts with trade visits.
2. Availability:
a. Maintain VF products stock levels and availability in the VGE accounts in order to demonstrate superiority over the competition.
b. Maintain a strong relationship with the accounts management and coordinate with them to reach the desired availability.
c. Ensure the successful execution of the business plan.
3. Reporting:
a. Ensure the delivery of requested reports within the due date.
b. Prepare & develop the suitable business cases & memos to be submitted to the top management in order to develop & facilitate our business according to the market needs.
c. Submitting Weekly & Monthly sales report to the management
d. Monitoring the sales achievement VS targets set in order to take proper action to achieve the account targets.
e. Developing & documenting different work procedures that involve the accounts & other departments.
4. Level of Communication: (within and outside the company)
1. External Contacts:
Daily contacts with the account in order to facilitate the day to day operation inside the account, maintain good relationship with them, and take corrective actions in a proper time
2. Internal Contacts:
Handling a cross function tasks through coordinating with different departments (Marketing, Sales, IT, consumer operation) in order to agree on any new process that facilitates our business.
• Monitoring and action
Carry out “Plan vs. Actual” Analysis of figures and take/propose actions to close gaps.
On-going personal monitoring of accounts performance
Make sure that VF services is up & running across the accounts & taking the proper actions on the spot to maintain consistency of the service
Maintaining & raising customer experience levels at the accounts by raising the customer complains to management & taking the right & proper action on the spot whether by compensating the customer or penalizing the violated person.
• People and systems
Dominate channels with high footfall, and run strong promotional activities to achieve mass presence.
Offer all VF products & services to be available within accounts ensuring proper customer experience.
Maximize customers benefit and educate them on our products & services offerings.
Communicate the company directions and strategic objectives as required to the accounts
Core competencies, knowledge and experience:
• Minimum 2 Years of experience in Customer care /account management /sales support
• Good Communication & negotiation Skills
Must have technical / professional qualifications:
• Adequate knowledge and understanding of the local mobile telecommunications market and its dynamics.
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