The sales and marketing manager is responsible for leading the marketing and sales teams to achieve profitability goals and increase the company's market share. The role requires the development and implementation of effective sales and marketing strategies to promote products and services, while building strong relationships with customers and business partners. The role includes striking a balance between brand building and increasing sales and ensuring that marketing and sales plans are aligned with the company's overall objectives.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

The opportunity to work in a dynamic and challenging environment. Incentives and bonuses based on personal performance and team performance. Training and development programs to improve leadership and professional skills. The opportunity to work with multidisciplinary teams and benefit from a network of business relationships.