Strategic Planning & Leadership

• Develop and execute the corporate marketing and PR strategy aligned with organizational goals.
• Establish and maintain a strong corporate brand image and reputation in the market.
• Lead and mentor the marketing and PR team to ensure consistent performance and creativity.

Corporate Marketing

• Design and implement multi-channel marketing campaigns to promote the company’s products and services.
• Oversee the creation of corporate marketing materials, including brochures, presentations, and website content.
• Monitor and analyze market trends, competitor activities, and customer insights to refine strategies.
• Manage corporate sponsorships, partnerships, and community engagement initiatives.

Public Relations & Media Management

• Act as the primary spokesperson for the company in media and public forums.
• Build and maintain relationships with journalists, media outlets, and industry influencers.
• Write and distribute media statements, and official announcements.
• Manage crisis communication and safeguard the company’s reputation during challenging situations.

Content Development & Communication

• Oversee the creation of engaging content for internal and external audiences, including newsletters, blogs, and social media.
• Ensure consistency in messaging, tone, and branding across all communication channels.
• Collaborate with internal teams to align communication with business priorities.

Event Management

• Plan and manage corporate events, conferences, and trade shows.
• Coordinate press briefings, media events, and product launches.
• Ensure seamless execution of events while maximizing their impact on brand visibility.

Measurement & Reporting

• Monitor and evaluate the effectiveness of marketing and PR activities using KPIs and analytics.
• Prepare detailed reports for senior management on campaign performance, media coverage, and ROI.