Sales Growth:

• Develop and execute sales strategies to achieve enrollment growth targets, increasing annual student recruitment.
• Identify and penetrate new markets, including local, regional, and international opportunities.

Cost Efficiency:

• Analyze and improve cost per acquisition (CPA) through data-driven insights and process optimization.
• Ensure cost-effective utilization of marketing budgets while maintaining or exceeding recruitment targets.

Marketing Performance Enhancement:

• Drive measurable improvements in marketing communication and engagement strategies.
• Ensure alignment between marketing initiatives and prospective student needs to enhance conversion rates.

Retention and Churn Reduction:

• Implement student engagement strategies to improve retention and reduce churn rates.
• Collaborate with academic and student services teams to identify and address factors contributing to student withdrawal.

Collections and Financial Accountability:

• Develop strategies to minimize bad debts and increase the rate of collected tuition installments.
• Enhance collection processes through improved tracking, follow-ups, and technology adoption.

Process Optimization:

• Oversee the implementation of advanced tools and processes to streamline sales operations, increase efficiency, and improve lead management.
• Introduce CRM systems, data analytics, and performance dashboards to monitor and enhance team productivity.

Departmental Leadership:

• Manage and align the efforts of the Sales Director, Marketing Communication Manager, Collection Manager, and Digital Performance Manager.
• Set clear KPIs, track performance, and hold department heads accountable for meeting objectives.

Engagement Strategies:

• Develop and oversee omnichannel marketing campaigns to increase brand awareness and lead engagement.
• Monitor campaign performance and optimize for higher ROI and lead-to-enrollment conversions.

Brand Positioning:

• Strengthen the ECC GROUP's positioning as a leading educational institution with unique offerings, especially in high-demand fields like IT and AI.
• Ensure consistent messaging and effective communication across all platforms.

Sales and Marketing Automation:

• Introduce and manage tools for sales funnel automation, lead scoring, and personalized engagement.
• Leverage analytics platforms to track CPA, lead quality, and campaign performance in real-time.

Engagement Platforms:

• Implement tools to enhance student engagement, track satisfaction, and reduce churn.
• Use feedback mechanisms and predictive analytics to proactively address student concerns.

Partnership Development:

• Establish relationships with schools, corporations, and international agents to expand the student pipeline.
• Collaborate with industry partners to create tailored program offerings and enhance student employability.

Student Journey Management:

• Oversee the entire student journey, ensuring a seamless transition from inquiry to enrollment and ongoing engagement.
• Address issues promptly and ensure a high-quality experience throughout.