- Plan, execute, and monitor marketing campaigns targeting customers and tenants to boost foot traffic and sales.
- Collaborate with the design team to create promotional materials, advertisements, and digital content for mall activities and events.
- Conduct market research to identify trends, customer needs, and competitive positioning within the retail and real estate markets.
- Prepare reports on campaign performance and market analysis, providing actionable insights to management.
- Monitor and analyze online performance metrics, adjusting strategies to maximize outreach and engagement.
- Manage the mall’s social media presence, creating and curating engaging content to attract and retain customers.
- Organize tenant engagement programs, promotional events, and special offers to enhance tenant satisfaction.
- Work closely with mall tenants to support their marketing efforts and ensure alignment with mall branding guidelines.
- Plan and coordinate on-ground events, activations, and exhibitions within the mall to drive customer engagement.
- Ensure smooth execution of events, managing logistics, partnerships, and vendor relationships.
- Maintain consistency in mall branding across all marketing channels and platforms.
- Support corporate branding initiatives to strengthen the mall’s identity in the market.
- Prepare and manage the marketing budget, ensuring cost-efficient allocation and tracking of expenses.
- Liaise with vendors, agencies, and service providers to negotiate contracts and manage project deliverables.
- Work closely with internal teams, including leasing and operations, to ensure cohesive marketing efforts.
- Coordinate with external agencies and partners for advertising, PR, and media buying activities.
Bachelor’s degree in Marketing, Business Administration, or a related field.1 - 4 years of experience in marketing, preferably within the real estate or retail/commercial malls sector.Strong knowledge of digital marketing strategies, social media platforms, and analytics tools.Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams and stakeholders.Creative thinking with the ability to develop unique and impactful marketing campaigns.Strong organizational and project management skills to handle multiple initiatives simultaneously.Proficiency in Microsoft Office, graphic design tools (e.g., Photoshop, Illustrator).Good command of the English language (written and spoken).