Key Responsibilities

Digital Marketing

1. Develop and Execute Campaigns: Create and manage comprehensive digital marketing campaigns across various channels, including email marketing, search engines, and paid media.
2. SEO and SEM: Optimize website and content for search engines to enhance organic reach and manage paid campaigns (Google Ads, PPC).
3. Analytics and Reporting: Monitor and analyze performance metrics using tools like Google Analytics and other platforms, providing insights to improve campaign effectiveness.
4. Content Strategy: Develop a content calendar and execute campaigns that align with the brand's voice and business objectives.

Social Media Management

1. Account Management: Oversee day-to-day management of social media accounts (Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube, etc.) to ensure consistent branding and messaging.
2. Content Creation: Develop, curate, and schedule high-quality, engaging content tailored to each platform, including posts, stories, reels, and videos.
3. Community Engagement: Actively respond to comments, messages, and mentions to maintain positive audience interaction and foster a sense of community.
4. Social Media Campaigns: Design and implement social media campaigns to grow followers, drive engagement, and support lead generation.
5. Platform Optimization: Stay up-to-date with the latest social media algorithms, trends, and features, and adjust strategies to maximize impact.
6. Performance Tracking: Monitor social media KPIs (engagement rate, follower growth, impressions) and provide regular performance reports.

Brand Management

1. Maintain a consistent tone of voice and visual identity across all social media and digital platforms.
2. Build partnerships with influencers and collaborators to amplify brand reach.

Collaboration

1. Coordinate with the design, product, and sales teams to ensure cohesive campaigns and alignment with business goals.
2. Work with external agencies or freelancers when needed to execute large-scale projects.