- Develop and implement effective marketing strategies tailored to the real estate market, with a focus on property listings, market trends, and client acquisition.
- Lead market research efforts to analyze competitor activity, identify industry trends, and determine effective targeting strategies for various real estate properties (residential and commercial).
- Create detailed marketing plans that align with company goals and objectives, and execute them in a timely and efficient manner.
- Oversee and manage the company’s brand identity, ensuring all marketing materials are consistent and reflective of the company’s vision and values.
- Design and execute brand awareness campaigns to strengthen the company’s presence in the market.
- Work closely with sales teams to ensure marketing materials support sales objectives and business growth.
- Lead the development and execution of online marketing campaigns, including SEO, SEM, content marketing, social media marketing, and email marketing.
- Manage and optimize company websites, property portals, and social media platforms to enhance user engagement.
- Analyze digital metrics and performance data to refine strategies and improve ROI.
- Develop engaging content for various platforms, including blogs, newsletters, social media, property listings, brochures, and more.
- Ensure all written materials reflect the professionalism and expertise of the real estate company.
- Collaborate with photographers, videographers, and designers to produce high-quality property visuals and promotional content.
- Plan, organize, and oversee property launch events, exhibitions, and client meetings.
- Coordinate with sales teams to execute lead-generation initiatives and manage customer relationships at these events.
- Develop and nurture relationships with key stakeholders, including clients, brokers, developers, and real estate agents.
- Implement strategies to improve customer loyalty and satisfaction, ensuring high levels of client engagement and retention.
- Manage marketing budgets effectively, ensuring all campaigns and initiatives are cost-efficient and deliver strong ROI.
Bachelor’s degree in Marketing, Business, or a related field.+3 years of experience in a marketing role within the real estate industry.Strong understanding of real estate market dynamics, including residential and commercial projects.Proficiency in using digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.), social media platforms.Exceptional communication skills, both written and verbal.Strong organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously.