Job description

Job Description: Digital Marketing Specialist at a Saudi Educational Online Platform

Position: Digital Marketing Specialist

Location: Remote/Onsite in Saudi Arabia

Type: Full-time

About Us:

We are a cutting-edge online educational platform committed to transforming education in Saudi Arabia. Our mission is to empower learners with accessible, high-quality content that fosters growth, creativity, and innovation. Join our dynamic team to play a pivotal role in shaping the future of e-learning.

Role Overview:

• We are seeking a results-driven Digital Marketing Specialist to lead and execute our marketing initiatives. This individual will focus on increasing brand awareness, driving website traffic, and engaging our target audience through data-driven campaigns. If you have a passion for education and expertise in digital strategies, we’d love to hear from you

Key Responsibilities

Strategic Planning

• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Identify and target key audience segments, including students, parents, and professionals.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Optimize the platform for search engines to improve organic traffic.
• Plan and execute paid campaigns on Google Ads, Facebook Ads, and other platforms.

Social Media Management

• Oversee social media accounts, create engaging posts, and respond to inquiries.
• Develop strategies to grow followers and increase platform engagement.

Analytics & Reporting

• Monitor website analytics, campaign performance, and user engagement metrics.
• Prepare detailed reports with insights and recommendations for improvement.

Campaign Management

• Manage email marketing campaigns, including newsletters and drip campaigns.
• Design A/B tests to evaluate campaign effectiveness.

Collaboration

• Work with the product and content teams to ensure cohesive messaging.
• Liaise with external agencies and freelancers as needed.