- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Desired Candidate Profile:Education Level: Bachelor's degree in marketing or a related field.Strong English language skills.Proficiency with MS Office (Excel, Word, PowerPoint)A skilled SEO Specialist to drive traffic and lead generation through on-page and technical SEO, content strategy, and link-building.Experience with content creation and content management systems (CMS).Establish and maintain constant increase web traffic to website, by managing their marketing and social branding campaignsIn-depth knowledge of various social media platforms, best practices, and website analytics.