Job Description:

We are looking for a creative and results-driven Digital Marketing Specialist to join our team at a renowned K-12 educational publishing house. The ideal candidate will be responsible for developing and executing digital marketing campaigns that drive brand awareness, engagement, and lead generation for our educational products and services.

Key Responsibilities:

- Develop and implement comprehensive digital marketing strategies to promote our K-12 educational products.

- Manage and optimize online campaigns across various channels, including social media, email marketing, SEO, PPC, and content marketing.

- Create engaging and targeted content for websites, blogs, social media, and email newsletters.

- Analyze and report on the performance of digital marketing campaigns, using data to make informed decisions and improvements.

- Collaborate with the sales and product teams to align marketing efforts with business goals and customer needs.

- Stay up-to-date with the latest digital marketing trends, tools, and best practices.

- Monitor and manage the company’s online presence and reputation across all digital platforms.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience in digital marketing, preferably in the education or publishing industry.

- Strong knowledge of SEO, SEM, social media marketing, email marketing, and content creation.

- Proficiency in digital marketing tools such as Google Analytics, AdWords, HubSpot, or similar platforms.

- Excellent communication, writing, and analytical skills.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Creative mindset with a passion for education and technology.