- Develop and implement a comprehensive social media strategy to achieve brand awareness, engagement, and lead generation goals, with a specific focus on marketing our consumer app
- Create and manage a content calendar that supports brand communication, product launches, and campaigns.
- Stay abreast of social media trends and best practices to optimize organic performance.
- Collaborate with creative teams to produce high-quality, visually appealing content for social media platforms, and design eye-catching graphics using design tools with the help of our team.
- Develop compelling copy tailored to different platforms while maintaining a consistent brand voice.
- Foster a strong online community by actively engaging with followers, responding to comments, and participating in relevant conversations.
- Track and analyze social media performance metrics to identify trends, measure ROI, and inform optimization strategies.
- Work closely with other marketing teams to ensure a cohesive and integrated approach across all channels.
- Keep up to date with the latest social media trends, algorithms, and best practices.
Bachelor’s degree in marketing, Communications, Journalism, Business, or a related field. Proven experience in social media management, digital marketing, or content strategy, with 3-5 years in a similar role. Experience managing social media campaigns, content creation, and brand messaging on platforms like Instagram, Twitter, LinkedIn, TikTok, and Facebook.Strong writing and communication skills for creating engaging posts, blogs, captions, and ad copy. Knowledge of graphic design tools (like Canva, Adobe Creative Suite) to assist with creating on-brand visual assets. Ability to maintain consistency in tone and style across platforms. Ability to devise and execute long-term and short-term social media strategies aligned with the company’s overall marketing goals. Strong skills in interpreting social media analytics to refine campaigns, adjust strategies, and report on ROI. Strong organizational skills to handle multiple campaigns or projects simultaneously.