- Developing effective media buying strategies
- Negotiating ad space and time slots with various media outlets
- Participating in media planning to identify target audiences and craft effective campaigns
- Monitor and evaluate the performance of media campaigns, making adjustments as necessary to optimize results.
- Collaborate with the creative team to ensure alignment between media strategies and ad content.
- Build and maintain strong relationships with media vendors and partners.
- Stay updated on industry trends and emerging media platforms to recommend innovative solutions.
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Utilize analytics tools to assess the impact the sales of media buys
- Content creation for the Platforms advertising.
- Develop comprehensive media strategies based on client objectives and target audience insights.
- Research and analyze media options, including digital, print, TV, radio, and outdoor advertising.
- Negotiate contracts and pricing with media vendors to secure optimal placement and rates.
- Manage budgets for media buying, ensuring that campaigns are executed within financial budget.
- Generate and present reports on campaign performance, including insights on reach, engagement, and effectiveness
Bachelor’s degree in marketing, sales, or related field such as business administration. 3+ years of experience in the same field Strong negotiation and analytical skills.Familiarity with media-buying, planning and researchProficiency in media planning and buying tools (e.g., Google Ads, Facebook……….)Excellent communication and interpersonal skills.Ability to work collaboratively in a fast-paced environment.Familiarity with digital marketing trends and metrics.Understanding of various media channels and their effectiveness.Attention to detailCritical thinking skillsInterest in following advertising and media trends