Develop and Execute Social Media Strategies: Craft and implement strategic social media plans that align with our company's goals and objectives.
• Content Creation: Produce, edit, publish, and share compelling content daily (including text, images, and videos) that fosters meaningful connections and encourages community engagement.
• Event Content Planning: Develop and manage content plans specifically for events to maximize engagement and visibility.
• Optimize Company Pages: Set up and enhance company pages on each platform to boost the visibility of our social content.
• Community Management: Moderate all user-generated content according to the community's moderation policy.
• Analytics and Reporting: Continuously capture and analyze relevant social data/metrics, insights, and best practices to refine strategies and actions.
• Trend Awareness: Stay up-to-date with the latest technology trends and best practices in social media planning.
• Hashtag Strategy: Create and implement effective hashtag strategies to increase reach and engagement.
• Story Building: Develop compelling stories that resonate with our audience and enhance our brand narrative.
Qualifications:
own laptopExperience: Proven experience in social media marketing or as a Digital Media Specialist.Skills: Exceptional consulting, writing, editing (photo/video/text), presentation, and communication skills. Demonstrable experience with social networking and social analytics tools.Knowledge: In-depth understanding of social media platforms, algorithms, and best practices. Must be knowledgeable about tools we use for analytics and collaboration, such as Hootsuite, Buffer, Google Analytics, Later, and Sprout Social.Education: Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations.Desired Attributes:Creativity: Ability to create engaging and visually appealing content.• Analytical Skills: Strong capability to analyze social media metrics and derive actionable insights.• Communication: Excellent verbal and written communication skills.• Team Player: Ability to work collaboratively with cross-functional teams.• Adaptability: Flexibility to adapt to changing priorities and manage multiple tasks simultaneously.