Responsibilities
- Develop, implement and execute strategic marketing plans with the help of the team
- Deploy and oversee successful marketing campaigns from ideation to execution and in collaboration with agencies.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
QualificationsProven experience as a digital marketing executive or similar roleExcellent understanding of digital marketing concepts and best practisesExtensive knowledge of B2B and B2C social media, Google Adwords, email campaigns, and SEO and SEM.Perfect knowledge of web analytics toolsSkills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBS/BA in marketing or a relevant field