- Plan, execute, and optimize Google Ads campaigns (Search, Display, Video, and UAC) with a focus on maximizing app installs, user acquisition, and engagement.
- Manage end-to-end app campaigns, from setup to analysis, using Google App Campaigns and other channels too.
- Continuously monitor campaign performance, making data-driven decisions to adjust strategies and improve ROI.
- Strategy Development:
- Develop and implement digital marketing strategies to meet acquisition goals for mobile apps, aligned with broader marketing and business objectives.
- Collaborate with internal teams (product, content, creative) to design and implement integrated campaigns that drive app downloads and usage.
- Optimization & Analytics:
- Analyze key performance indicators (KPIs), such as cost per acquisition (CPA), retention rates, lifetime value (LTV), and return on ad spend (ROAS).
- Utilize tools such as Google Analytics, Firebase, and Adjust to track performance and provide actionable insights for optimization.
- A/B test ad creatives, targeting, and bidding strategies to improve campaign performance.
- Budget Management:
- Oversee the digital marketing budget for Google and app campaigns, ensuring efficient use of resources and maximum ROI.
- Track and report on monthly spend and performance, providing forecasts and strategic recommendations.
- Collaboration:
- Work closely with tech teams and app developers to ensure smooth execution and tracking of campaigns.
- Coordinate with cross-functional teams for ad creatives, landing pages, and app store optimization (ASO) to enhance campaign effectiveness.
Bachelor’s degree in marketing, Business, or a related field.Minimum of 3-5 years of experience managing Google Ads campaigns, with a focus on app campaigns and mobile acquisition.Proficiency in Google Ads, Google Analytics, Firebase, Adjust, or other mobile marketing tools.Strong understanding of digital marketing trends, mobile user behavior, and app ecosystem dynamics.Demonstrated experience in managing large advertising budgets and delivering ROI-positive campaigns.Analytical mindset with strong problem-solving skills and the ability to work with data to make informed decisions.