• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications:Bachelor's degree in Marketing, Business Administration, or a related field.Proven experience (2+ years) in digital marketing or a related role.Proficiency in English (written and spoken); Arabic is a plus.Key Skills:Digital Marketing Tools & Platforms:Hands-on experience with SEO tools (e.g., Ahrefs, SEMrush, Google Analytics).Knowledge of PPC platforms like Google Ads and Meta Ads Manager.Familiarity with CMS platforms like WordPress or Shopify.Social Media Management:Expertise in managing social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok).Proficiency in using tools like Buffer, Hootsuite, or Sprout Social.Ability to run paid social campaigns.Content Marketing:Strong copywriting and content creation skills.Ability to develop content strategies aligned with business goals.Understanding of email marketing tools like Mailchimp or HubSpot.SEO/SEM:Knowledge of on-page and off-page SEO techniques.Experience in running successful Google Ads campaigns.Understanding of keyword research and optimization.Data Analysis:Strong analytical skills to measure performance using KPIs.Proficiency in Google Analytics, Google Search Console, and Excel.Graphic Design (Basic):Knowledge of design tools like Canva, Adobe Photoshop, or Illustrator is a plus.Project Management:Ability to plan, execute, and manage campaigns within deadlines.Familiarity with project management tools like Trello or Asana.Responsibilities:Develop and execute digital marketing strategies across channels.Optimize website performance to improve user experience and SEO rankings.Manage social media accounts and ensure audience engagement.Plan and execute online advertising campaigns (Google Ads, Facebook Ads).Track and report on campaign performance metrics (ROI, CTR, CPC).Collaborate with designers, developers, and copywriters to produce high-quality content.Conduct market research and competitor analysis to identify trends and opportunities.Stay updated with industry developments and digital marketing innovations.Soft Skills:Strong communication and interpersonal skills.Creativity and problem-solving ability.Time management and organizational skills.Adaptability to changing trends and technologies.Preferred Experience:Successfully managed at least 5 social media campaigns or website SEO projects.Increased website traffic or social media followers significantly.Experience with local and international markets, especially in MENA.