• Assist the marketing manager in developing and implementing marketing strategies to meet the company’s growth objectives.
• Identify target markets, conduct competitor analysis, and analyze customer insights to refine marketing strategies.
• Plan, execute, and oversee marketing campaigns across digital, social, and traditional channels.
• Track, analyze, and optimize campaigns to improve engagement, lead generation, and conversion rates.
• Collaborate with the marketing and creative teams to create high-quality, engaging content that aligns with brand messaging and target audience preferences.
• Develop marketing collateral, including brochures, social media posts, and email templates, to support sales and promotional efforts.
• Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media.
• Work with data analytics tools to track website traffic, campaign performance, and user engagement, making data-driven adjustments to strategies.
• Plan and manage events, product launches, webinars, and exhibitions, ensuring seamless execution and maximum ROI.
• Ensure consistent branding and messaging across all marketing materials and customer touchpoints.
• Monitor brand reputation and coordinate with the PR team on media opportunities and press releases.
• Conduct regular market and competitor research to identify opportunities and trends.
• Provide insights and recommendations for new marketing initiatives based on findings.
Education:• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).Experience:• Minimum of 4–6 years of experience in marketing, with a proven track record of successful campaigns and strategic marketing roles.• Experience in digital marketing, analytics, and content management is essential.Skills:• Analytical skills and proficiency in marketing data analysis tools (e.g., Google Analytics, CRM platforms).• Proficiency with digital marketing tools (e.g., HubSpot, SEMrush, social media platforms, Social Media Ads).• Excellent verbal and written communication skills.• Creative thinker with strong problem-solving abilities.• Detail-oriented with strong organizational and project management skills.• Ability to work well in a team and manage multiple projects simultaneously.Personal Attributes:• Self-motivated, proactive, and able to work independently.• Adaptability and resilience in a fast-paced environment.• Passionate about staying up-to-date with marketing trends and industry developments.