- Developing the annual plan for marketing activities for the brand, discussing and modifying it with the marketing manager based on the company's strategic plan.
Coordinating with relevant departments to conduct market analysis, determine market trends, and identify competitive market requirements. - Communicating externally with research and analysis companies to study market trends and determine marketing needs and gaps.
- Allocating the marketing budget, adopting it from senior management, and addressing obstacles when implementing the marketing plan after approval.
- supervise marketing campaigns and messages internally and externally to monitor production and execution through strategic platforms, whether TV campaigns or advertising campaigns on social media.
- Supervising the marketing content to ensure it aligns with marketing trends and goals.
- Training company representatives (ushers) at specific points on the product's environmental presentation style and ensuring they appear in a manner consistent with strategic activities.
- They are following up on events and exhibitions to ensure their implementation by the relevant parties according to development plans.
5+ years of experience in brand management FMCG or Cosmetics sectors or industries Preferably have an excellent experience in brand/product development Previous experience in brand/line launches is a plusExcellent in EnglishHaving a previous team is a plusBrand strategy and communication KnowledgeDigital marketing experience is mandatoryShould have previous experience in campaign management