The marketing and social media associate role includes a variety of responsibilities related to managing the social media presence and marketing efforts of Torasna, its projects and clients. It plays a crucial role in building and maintaining a positive brand image on social media platforms while driving engagement and increasing brand awareness. Some of the common responsibilities will include, but not be limited to:

1. Social Media Management

 • Content Creation: Developing with others engaging and relevant content, including text, images, videos, and graphics, tailored to different social media platforms. 

• Scheduling and Posting: Planning and scheduling posts to ensure consistent and timely updates on social media channels. 

• Community Engagement: Responding to comments, messages, and interactions from followers, and fostering a positive online community. 

2. Marketing Campaigns 

• Campaign Planning: The creation and execution of marketing campaigns, including defining target audiences, setting objectives, and determining appropriate platforms.

 • Content Strategy: Contributing to the overall content strategy, ensuring alignment with brand messaging and marketing goals.

 • Promotions and Contests: Organising and promoting contests, giveaways, and other interactive activities to increase engagement and reach where applicable.

 3. Analytics and Reporting 

• Performance Tracking: Monitoring the performance of social media and marketing campaigns using analytics tools. 

• Data Analysis: Analysing data to measure key metrics like engagement, reach, and conversion rates, and reporting findings to the management.

 • Optimisation: Using insights from data analysis to optimise future campaigns and strategies.

4. Collaboration and Coordination

 • Team Collaboration: Working closely with other members of the broader team, such as graphic designers, content writers, and clients representatives. 

• Brand Consistency: Ensuring that all social media and marketing materials align with the company's and clients’ branding guidelines and voice.

 • Stakeholder Communication: Coordinating with external stakeholders, such as influencers, partners, suppliers, and customers, for collaborations and partnerships. 

5. Trend Monitoring and Innovation

 • Industry Trends: Keeping up with the latest trends in social media, digital marketing, artificial intelligence and industry-specific developments.

 • Innovation: Suggesting and implementing new ideas to improve social media presence and marketing effectiveness