We are ArabApp, a leading company in the field of programming and mobile applications We are asking for appointment at the administration headquarters in Ganaklis in Alexandria (ASO) Specialists
About the Role: We're seeking a skilled and innovative ASO Specialist to join our team and drive strategies that enhance our apps' visibility and conversion rates on the App Store and Google Play. As our ASO Specialist, you'll lead optimization efforts and track performance to grow our digital products’ presence organically.
Responsibilities:
- Develop and implement a comprehensive ASO strategy tailored to each product.
- Manage and monitor app performance in Google Play and App Store
- Track, analyze, and refine keyword strategies to boost rankings and conversions.
- Optimize app descriptions, titles, and visual assets to maximize appeal and visibility.
- Regularly analyze market trends, competitors, and traffic to refine optimization tactics.
- Conduct A/B tests to identify the most effective content and visual elements.
- Collaborate with cross-functional teams to align on marketing and development goals.
- Maintain and update ASO documentation and report on KPIs.
5+ years of ASO experience with a proven track record.Expert knowledge of ASO platforms (e.g., App Annie, Sensor Tower), Google Analytics, and Firebase.Deep understanding of app store algorithms and ranking factors.Strong analytical skills and attention to detail.Fluent in English and Arabic with a talent for writing compelling app descriptionsTechnical Skills:Proficient in using ASO analytics and tracking tools.Experience with A/B testing and app store algorithms.Strong KPI tracking and optimization skills.