- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
Strong understanding of Search Engine Optimization (SEO) process and Search Engine Marketing (SEM).Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.Experience working with popular keyword tools (GoogleAdword, WordTracker, Keyword Discovery, etc).Professional user of Google analytics and MOZ and other programs related to SEO and Adwords and PPC.Experience working with CMS and building/administering content in CMS environments.Knowledge of HTML/CSS and website administrations.Proficiency in English.