Job Summary: We are looking for a skilled Reels Creator & Creative Content Strategist with a strong understanding of branding and social media strategy. This role will be responsible for not only producing engaging, on-trend Reels and short-form video content but also developing and implementing a cohesive branding strategy across social media. The ideal candidate is a strategic thinker with a creative mindset, capable of blending visual storytelling with brand objectives to increase visibility, engagement, and follower growth.

Key Responsibilities:

• Develop and implement a branding strategy across social media platforms to enhance brand recognition, audience engagement, and loyalty.
• Create, edit, and publish visually compelling Instagram Reels, TikTok videos, and other short-form content that aligns with brand strategy and goals.
• Brainstorm and pitch creative content ideas that resonate with target audiences, incorporate current trends, and communicate brand messaging effectively.
• Work with marketing and social media teams to ensure consistency in brand voice, tone, and visuals across all content.
• Conduct on-site and mobile video shoots, including lighting and framing setup, to capture high-quality, authentic footage.
• Edit and optimize videos, adding effects, captions, and graphics to enhance engagement and align with platform best practices.
• Analyze content performance metrics and social media insights to refine content strategy, identify trends, and maximize reach and engagement.
• Monitor evolving social media trends, algorithm updates, and best practices to keep the brand’s content fresh, relevant, and impactful.