Job brief:-

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

Responsibilities:-

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Conduct thorough technical SEO audits of websites to identify areas for improvement and provide recommendations for optimization
• Implement technical SEO best practices, including optimizing website structure and code, improving website speed and performance, and ensuring mobile-friendliness
• Collaborate with content teams to ensure that content is optimized for search engines and aligned with SEO strategies
• Monitor and analyze website traffic, rankings, and other metrics to identify opportunities for improvement and track progress over time
• Stay up-to-date with the latest trends and best practices in technical SEO and search engine algorithms
• Work closely with development teams to implement technical SEO changes and ensure that website updates don’t negatively impact SEO performance
• Create and maintain technical SEO documentation and guidelines for internal teams and stakeholders
• Provide technical SEO support and guidance to other members of the marketing team as needed