- Content Strategy:
- Develop and implement a content strategy aligned with overall marketing objectives.
- Research and identify relevant topics and trends in educational sector.
- Create monthly content calendars and editorial plans.
- Content Creation:
- Write compelling blog posts, articles, social media captions, email marketing campaigns, Newsletters, official announcements, website content and other content formats.
- Working in collaboration with the Graphic designer and the photographer to develop engaging visuals (infographics, videos, images) to complement written content.
- Optimizing content according to SEO best practices to increase visibility and engagement.
- Maintain brand voice and style across all content.
- Content Management:
- Editing and proofreading content before publication to ensure clarity, grammatical accuracy, and brand consistency.
- Monitor content performance and make necessary adjustments.
- Collaboration:
- Collaborate with designers, photographers, and other team members to create cohesive and impactful content.
- Analytics:
- Track and analyze content performance metrics to measure effectiveness and identify areas for improvement.
- Use data-driven insights to inform content strategy and optimize results.
Bachelor’s degree in marketing, Communications, Journalism, or a related field.4-6 years of experience in content creation or a similar role.Strong writing and editing skills with a keen eye for detail.Excellent English & Arabic writing proficiency.Ability to create engaging and informative content for various audiences.Knowledge of SEO best practices and content optimization techniques.Strong understanding of social media platforms and their best practices.Creative and innovative mindset.