• Determine and convey sales targets that facilitate the actualization of the company's broader objectives.
• Achieve growth and sales targets by successfully managing the sales team
• Develop and implement a national sales plan that expands company’s customer base and ensure its strong presence and ensure customers loyalty. 
• Recruiting, objectives setting, coaching and performance monitoring of the whole sales team.
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Ensure optimum coverage of all customers and potential customers
• Identify emerging markets and market shifts while being fully aware of new products and competition status 
• Regularly perform sales data analysis and provide suggestions to achieve  business objectives
• Qualitative and quantitative analysis of markets in terms of potential size, market shares, and competitor activities to maintain and grow current business, and establish new ones.
• Plan and conduct sales meetings to inform, train, and motivate the team, and familiarize them with product releases & the company sales objectives.
• Attends and organizing trade exhibitions, conferences and meetings.

Manage and control expenses to maximize return on investment.