- Manage and oversee the social media accounts for all company affiliates, ensuring brand consistency across platforms.
- Develop, implement, and manage social media strategies to achieve marketing and business objectives.
- Create, curate, and schedule engaging, high-quality content (posts, images, videos) tailored to the unique voice and target audience of each affiliate.
- Monitor social media channels, respond to comments and messages in a timely manner, and engage with the community to build relationships.
- Analyze social media performance using analytics tools and report on key metrics, suggesting improvements for future campaigns.
- Stay up to date with the latest social media best practices, trends, tools, and platforms.
- Collaborate with internal teams such as marketing, sales, and design to ensure cohesive messaging across all channels.
- Plan and execute social media campaigns to support company events, product launches, and promotions.
- Develop and maintain a content calendar to ensure timely and relevant posts across all platforms.
- Conduct competitive research and market analysis to identify trends and insights.
Proven working experience in social media marketing or as a Digital Media SpecialistExcellent consulting, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of web design, web development, CRO and SEOKnowledge of online marketing and good understanding of major marketing channelsPositive attitude, detail and customer oriented with good multitasking and organisational abilityFluency in EnglishBS in Communications, Marketing, Business, New Media or Public Relations