Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing strategies to increase market share and brand recognition in the façade industry.
• Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape. Utilize data to inform marketing strategies.
• Campaign Management: Plan and oversee marketing campaigns, including digital marketing, social media, print advertising, and trade shows, ensuring alignment with overall business objectives.
• Content Creation: Create compelling marketing content, including brochures, case studies, presentations, and digital assets that effectively communicate product benefits and applications.
• Brand Management: Ensure consistent brand messaging across all channels and maintain brand integrity in all marketing initiatives.
• Collaboration: Work closely with sales, product development, and engineering teams to develop effective marketing materials and promotional strategies.
• Budget Management: Manage the marketing budget, allocating resources effectively to maximize ROI on marketing activities.
• Performance Analysis: Monitor and analyze the performance of marketing campaigns using KPIs, providing insights and recommendations for continuous improvement.
• Networking: Build and maintain relationships with key industry stakeholders, including architects, contractors, and suppliers.