- Develop and implement comprehensive marketing plans and strategies to promote PowerCem Technology's services and projects.
- Conduct market research and analysis to identify trends, opportunities, and competitive strategies within the construction industry.
- Collaborate with the sales and business development teams to create targeted marketing materials, including brochures, presentations, and proposals.
- Manage digital marketing initiatives, including website content, social media campaigns, email marketing, and online advertising.
- Coordinate participation in industry events, trade shows, and conferences to increase brand awareness and generate leads.
- Measure and analyze the effectiveness of marketing campaigns, utilizing key metrics and analytics tools to optimize performance.
- Stay updated on industry trends, best practices, and emerging technologies to recommend innovative marketing solutions.
Bachelor's degree in Marketing, Business, or Engineering field will be a plus. Proven experience min 3 years in marketing roles within the construction industry, with a focus on engineering-related projects or other related fields.Strong understanding of construction processes, terminology, & technical aspects is preferable.Excellent written and verbal communication skills, with the ability to create compelling marketing content.Proficiency in digital marketing tools, platforms, social media management, and analytics tools.Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.Creative thinking and problem-solving skills, with a results-driven mindset.Strong attention to detail and organizational abilities.