- Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Proofreading advertising material & creatives before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns.
- Execute performance campaigns across digital platform (Facebook, Google) and on App
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Tracking and presenting campaign data such as views, CTR% CR%, engagements rates.
- Monitoring audience and media trends, practices, and new technologies.
- The ability to generate compelling content for the usage of ads both in Arabic and English.
- Proposing new ideas, and finding new streams of audience acquisitions
Bachelor's degree in advertising, marketing, communications, or similar.Minimum of three years of experience as a media buyerHas experience in e-commerce (preferred)Good understanding of media analytics tools Google Analytics & firebase.Excellent financial skills and the ability to manage large budgets.The ability to collaborate with others and work as part of a team.Exceptional organizational and project management skills.Strong communication and networking abilities.Excellent interpersonal and negotiation skills.Runs Ads on different platforms.