- development of long-term brand strategies and lead the execution of those strategies
- Collaborate with internal stakeholders to develop new products and improve existing ones, ensuring they meet consumer needs and align with brand identities.
- Create and manage integrated marketing campaigns
- collaborate with stakeholders to conduct market research to identify trends, consumer preferences, and competitive analysis
- Partner with the sales team to review sales performance, develop and support promotional activities and campaigns for all brands
- Oversee packaging design development in collaboration with internal stakeholders (QA, production, sales & procurement) ensuring that it reflects the essence and positioning of each of the brands in the portfolio.
- support in the management of the marketing budget for brand.
- Ensure efficient use of resources by measuring return on investment (ROI) to maximize efficiency
- Tracks key performance indicators (KPIs) such as market share, sales growth, and brand perception
- Foster consumer loyalty and engagement by working with consumer services to manage the community as well as track & analyze engagement
- Bachelor’s degree in Marketing, Business, or related field- 3-4 years of experience in brand management, preferably in the food.- Proven ability to manage multiple brands simultaneously.- Strong understanding of market trends, consumer behavior, and competitive landscapes.- Experience in managing marketing campaigns across multiple channels (digital, print, in-store, etc.).- Excellent leadership, communication, and project management skills.- Ability to collaborate cross-functionally and manage external agency relationships.- Proficiency in data analysis and market research tools.