As an SEO marketing specialist, the candidate will have to optimize web content. The SEO specialist job profile is heavily dependent on using SEO tools and conducting keyword research to create digital brand awareness. Since it is a job that is thoroughly research-oriented, the ability to work independently to increase website ranking goes a long way. Gauging insights from the research and channeling them into campaigns is something the prospective SEO specialist candidate should be adept at.

Objectives of this roleGain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the sameReport to a marketing manager , regarding current processes and scope for improvement based on diligent analysisLeverage SEO tools, including Google Analytics to increase website ranking on search enginesHelp the company gain website traffic, increase sales/leads and improve overall engagement and footfalls through the web SEO specialist job roleResponsibilitiesDevise and develop web optimization plans for the company as an SEO specialistPerform regular keyword research for the SEO success of the companyManage SEO campaign costs, stay on the monthly budget as an SEO specialistExecute test runs, identify trends and gather relevant results while working on SEO strategiesCoordinate with the website development team to ensure that the best SEO practices are executed throughout the websiteRequired skills and qualificationsProven experience as an SEO specialistIn-depth understanding of search engine algorithmsExperience working with Google or Adobe Analytics as an SEO specialistOutstanding written and communication skills and working with a teamwork+3 years of experiencePreferred skills and qualificationsBachelor’s degree in marketingA diploma or certification in digital marketing or a related fieldWorking knowledge of the latest tools and industry trends that are within the scope of the SEO specialist job profile