Key Responsibilities:

Integrated Marketing Campaigns:

• Design and execute marketing campaigns that blend both digital (e.g., email, social media) and offline (e.g., print, events, direct mail) channels.
• Ensure all campaigns align with brand goals, target audiences, and business objectives.

Offline Marketing Management:

• Plan and oversee offline marketing initiatives such as event sponsorships, trade shows, print ads, billboards, and direct mail.
• Collaborate with vendors, designers, and media agencies to ensure high-quality offline deliverables.

Event and In-Person Marketing:

• Plan and coordinate events (e.g., trade shows, product launches) to promote brand awareness and engage with key stakeholders.
• Develop strategies to leverage digital channels (e.g., live streaming, social media) to amplify the reach of physical events.

Analytics and Performance Tracking:

• Use digital analytics tools (e.g., Google Analytics, social media platforms) and offline metrics (e.g., foot traffic, lead generation from events) to measure the effectiveness of campaigns.
• Prepare performance reports and provide actionable insights to improve future strategies.

Cross-Departmental Collaboration:

• Work closely with sales, product, and offline marketing teams to ensure that all marketing strategies are aligned and mutually supportive.
• Collaborate with public relations teams to ensure that both digital and offline marketing strategies complement media outreach and communication efforts.

Vendor and Partner Relations:

• Manage relationships with external vendors, agencies, and partners involved in offline marketing initiatives, such as printing companies, event organizers, and media buyers.

Customer Experience Enhancement:

• Develop omnichannel marketing strategies that provide customers with a seamless experience, ensuring that online and offline efforts complement each other.
• Oversee customer journey mapping to integrate touchpoints across both