- Develop and execute effective media buying strategies across social media platforms (Facebook, Instagram, TikTok, Snapchat, LinkedIn) and Google channels (YouTube, Search, Display, Shopping).
- Conduct in-depth market research and competitor analysis to identify target audiences and optimize campaign performance.
- Manage media budgets efficiently and allocate resources effectively to maximize ROI.
- Track and analyze campaign performance metrics, including impressions, clicks, conversions, and cost per acquisition (CPA).
- Identify and implement optimization opportunities to improve campaign efficiency and effectiveness.
- Stay up-to-date with the latest trends and best practices in digital advertising.
- Collaborate with cross-functional teams (e.g., marketing) to ensure seamless campaign execution.
Bachelor's degree in any discipline. 1-2 years of experience in media buying, preferably in an agency background.Proven track record of successfully managing media campaigns and achieving desired results. Excellent analytical skills and ability to interpret data to inform campaign decisions. Strong communication and interpersonal skills. Excellent in English language (Written & Verbal) Experience working in the Gulf market is a must. Experience with media buying tools and platforms (e.g., Meta Business Manager, Google Ads Manager).Certification in Google Ads or other relevant digital marketing certifications.