- The Senior Social Media Specialist will be responsible for developing and implementing multiple social media monthly action plans, calendars in order to achieve specific marketing objectives and goals and analysis and reports as well.
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, LinkedIn, Instagram, Google+ and other social media best practicesUnderstanding of SEO and web traffic metricsExperience with doing audience and buyer persona researchGood understanding of social media KPIsFamiliarity with web design and publishingExcellent multitasking skillsCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal and communication skills