-Develop and implement performance marketing campaigns to drive app installs and user engagement.
-Utilize mobile attribution tools (e.g., Adjust, AppsFlyer) to track and analyze campaign performance.
-Optimize marketing efforts across various channels including social media, search, and display networks.
-Collaborate with creative teams to produce compelling ad content.
-Monitor and report on key performance indicators (KPIs) and metrics.
-Conduct A/B testing to improve conversion rates and ROI.
-Manage budgets and ensure efficient allocation of resources.
-Stay updated on industry trends and best practices.
-3+ years of experience in performance marketing, specifically for mobile apps.-Proficiency with mobile attribution platforms such as Adjust, AppsFlyer, or similar.-Strong analytical skills and ability to interpret data to drive decisions.-Experience with digital marketing tools and platforms (Google Ads, Facebook Ads, etc.).-Excellent communication and project management skills.-Ability to work independently and as part of a team.Preferred Skills:-Knowledge of app store optimization (ASO).-Experience with programmatic advertising.-Familiarity with SQL and data analysis tools.