- Design and implement social media strategy to align with business goals
- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing, and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Using analytical tools such as Google Analytics, META Business suite to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
Proven work experience as a Social media managerHands on experience in content managementExcellent copywriting skillsAbility to deliver creative content (text, image and video)Solid knowledge of Canva, SEO, keyword research and Google AnalyticsKnowledge of online marketing channelsFamiliarity with web designExcellent communication skillsAnalytical and multitasking skillsBSc degree in Marketing or relevant fieldBeauty industry knowledge is a plus