Key Responsibilities:
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and traffic across various social media platforms .
- Create engaging, on-brand content including text, image, and video, tailored for each platform, to attract and maintain a loyal audience.
- Monitor and respond to comments, messages, and reviews in a timely and professional manner, fostering a positive and interactive online community.
- Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
- Analyze social media data and metrics to evaluate the success of campaigns and strategies, and generate reports to demonstrate ROI and propose improvements.
- Stay updated on industry trends, new social media platforms, and emerging technologies to incorporate innovative strategies into our social media efforts.
experience as a Social Media Specialist or similar role.In-depth knowledge of various social media platforms, trends, best practices, and advertising techniques.Strong writing and communication skills, with the ability to craft compelling and effective content for different target audiences.Proficiency in social media management and analytics toolsExcellent organizational and multitasking skills, able to manage and prioritize multiple projects and deadlines effectively.