Key words (Brand Manager, Marketing, Foods, FMCG)

Job Description:

• Brand Strategy: Contribute to the development and implementation of brand strategies that align with the company's vision and goals.
• Market Research: Conduct market research to identify trends, consumer preferences, and competitive landscape.
• Customer Segmentation: Target various consumer categories according to their segmentation.
• Product Launches: Oversee the successful launch of our products in the market, ensuring timely and impactful introductions
• Marketing Campaigns: Write Advertising Brief to MARCOM and Assist MARCOM in the planning, execution, and evaluation of marketing campaigns across various channels, including digital, social media, and traditional media.
• Responsible of Instore Communication: And plan & write instore brief to MARCOM and help as needed.

• Product Development: Collaborate with the product development team to ensure that new product launches align with brand positioning and market needs.
• Brand Profitability: Manage and monitor the brand profitability & work closely with COGS to make sure we are constantly improving & more profitable.
• Brand Partnerships: Identify and cultivate partnerships with complementary brands or influencers to enhance brand visibility & sales.
• Campaigns KPIs: Track & analyse performance indicators to measure marketing campaign effectiveness & identify improvement areas.
• Team Coordination: Work closely with cross-functional teams (e.g., sales, operations, Finance) to ensure seamless execution of marketing initiatives.