Organize and oversee advertising/communication social media campaigns, exhibitions and promotional events.

• Use creative skills when identifying new ways to increase our online presence.

• Work within analytical platforms to create online campaigns.

• Provide Search Engine Marketing (SEM) services to ensure that our keywords rank high in search results (SEO + SEA).

• Help define product objectives, target customers, revenue models, and business goals.

• Develop business cases for pursuing product offerings including market motivators, product positioning, and key benefits.

• Collect and analyze and prioritize market needs, industry trends, and customer requests.

• Produce market requirements for new product development and existing product enhancements and establish product release plans based on market research and internal resources.

• Perform competitively and win/loss analysis, monitor competitive activity, perform gap analysis to identify where the solution does not address the market opportunity and work with product management to help prioritize and identify requirements to address functional gaps.

• Build SWOT analysis to help sales teams qualify and close business.

• Market-test our product positioning through surveys and individual customer interviews.

• Develop campaign content and ensure effective marketing mix. Understand the existing customer base and work with customer reference leads to help drive the reference program.

• Create and execute marketing campaigns in support of an international sales force (push marketing), as well as for local sales teams.

• Work with sales and marketing teams to leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs and vertical market campaigns.

• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities