- Develop and execute advanced digital marketing campaigns to promote Circle K Egypt's products and services, ensuring alignment with organizational goals.
- Lead and manage the company's social media accounts, overseeing content creation, engagement strategies, and community management.
- Conduct in-depth analysis of social media trends, user engagement, and website traffic to optimize digital marketing efforts and propose data-driven enhancements.
- Collaborate closely with the marketing team to create and implement targeted online advertising campaigns, maximizing ROI and reaching the desired target audience.
- Oversee relationships with external agencies and vendors, ensuring seamless execution of digital marketing initiatives and adherence to brand guidelines.
- Develop and implement an impactful public relations strategy to enhance Circle K Egypt's media presence, leveraging press releases, media kits, and other PR materials.
- Establish and maintain strong relationships with media outlets, journalists, and influencers, fostering positive media coverage and securing valuable partnerships.
- Plan and execute high-profile press conferences, events, and other PR activities to amplify Circle K Egypt's brand image and generate media interest.
- Monitor and respond promptly to customer inquiries, comments, and complaints on social media and other digital platforms, maintaining excellent customer relations.
- Stay abreast of industry trends, digital marketing advancements, and PR strategies, providing insights and recommendations for continuous improvement.
Educational Background and Additional Preferable Trainings/Certificates:Bachelor's degree in Marketing, Communications, Public Relations, or a related field.Proven industry exposure in retail, convenience stores, or a similar field, preferably in a senior digital marketing or PR role.Additional preferable trainings or certificates:Advanced digital marketing certifications (e.g., Google Ads, Google Analytics, Facebook Blueprint).Public relations or media relations courses focused on advanced strategies and crisis management.Social media management and content creation workshops with an emphasis on advanced techniques and trends.Leadership and management training programs.