Digital Marketing Specialist

Experience Needed: 3-5 Years

Career Level: Experienced (Non-Manager)

Education Level: Bachelor's Degree

Job Description:

We are looking for a Digital Marketing Specialist with 3-5 years of experience to join our marketing team. The ideal candidate will have a strong understanding of digital marketing strategies, tools, and techniques, with a passion for driving brand visibility and engagement. You will be responsible for executing digital marketing campaigns, managing social media platforms, analyzing campaign performance, and contributing to the company’s digital presence.

Key Responsibilities:

·        Develop and implement digital marketing strategies across various platforms (SEO, SEM, social media, email marketing, PPC)

·        Manage day-to-day social media activities (content creation, scheduling, community management)

·        Track and analyze campaign performance using analytics tools

·        Collaborate with the creative team to develop engaging content and visual assets

·        Optimize marketing campaigns to improve performance and ROI

·        Stay updated on industry trends and emerging digital marketing technologies

Requirements:

·        3-5 years of experience in digital marketing

·        Strong understanding of social media platforms (LinkedIn, Instagram, Facebook, TikTok)

·        Experience in developing and managing social media content calendars

·        Proficiency in social media analytics tools (Hootsuite, Sprout Social, etc.)

·        Excellent communication and organizational skills

·        Ability to engage and build online communities

·        Ability to work both independently and in a team environment

·        Creative mindset with attention to detail