- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.• 3-5 years of experience in brand management or marketing within the food and beverage industry.• Strong analytical skills with the ability to interpret data and market trends.• Proven experience in managing successful marketing campaigns.• Excellent communication and interpersonal skills.• Creativity and a passion for the food and beverage industry.