The Media designer will be responsible for planning, negotiating, and executing media strategies across various channels, including digital, TV, radio, print, and out-of-home (OOH). The role requires the ability to analyze data, monitor campaigns, and ensure efficient use of advertising budgets to maximize reach and ROI.
Key Responsibilities:
• Media Planning & Buying:
• Research and identify the most appropriate media platforms for the target audience (e.g., social media, search engines, TV, radio, print).
• Negotiate with vendors and media outlets to secure the best advertising rates and positions.
• Purchase advertising space, including online (Google Ads, Facebook, etc.), broadcast (TV, radio), print (newspapers, magazines), and OOH (billboards, transit).
• Campaign Management:
• Set up and optimize media campaigns across platforms.
• Monitor performance, track KPIs, and adjust strategies based on data analysis to improve campaign performance.
• Manage and allocate budgets effectively to maximize return on investment (ROI).
• Collaboration & Communication:
• Work closely with creative teams to ensure that ads are aligned with the campaign’s objectives and messaging.
• Collaborate with the marketing team to align media strategies with broader marketing goals.
• Data Analysis & Reporting:
• Analyze the performance of media campaigns and provide detailed reports on the results, insights, and recommendations.
• Track metrics such as impressions, click-through rates (CTR), cost per acquisition (CPA), and conversions.
• Vendor Relationships:
• Build and maintain relationships with media sales representatives and advertising networks.
• Stay updated on the latest media buying trends, technologies, and tools.
Required Skills & Qualifications:
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience in media buying, with a focus on digital platforms (experience in TV, radio, or print is a plus).
• Strong negotiation and relationship-building skills.
• Proficiency in analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager, DSP platforms).
• Ability to analyze data and provide actionable insights.
• Excellent organizational skills and attention to detail.
• Familiarity with programmatic buying is a plus.
• Strong written and verbal communication skills.
Preferred Experience:
• 2-4 years of experience in media buying, preferably in an advertising agency or corporate marketing department.
• Experience with performance-based campaigns and an understanding of ROI-based media strategies.
Key Performance Indicators (KPIs):
• Campaign ROI
• Cost per acquisition (CPA)
• Click-through rates (CTR)
• Impressions and reach
• On-time media buys and campaign launches
Work Environment:
• Fast-paced, deadline-driven environment.
• Opportunity to work with cross-functional teams including creative, marketing, and analytics.
• Potential travel to meet with media partners or attend industry conferences.