- Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
- Design and implement successful marketing campaigns
- Set up tracking systems for online marketing activities
- Track progress with Marketing Managers and/or Marketing Specialists
- Identify and analyze competitors
- Prepare reports by collecting and analyzing sales data
- Collaborate with the design department to produce promotional materials
- Craft clear product marketing copy
- Organize promotional activities for new products/services
- Prepare (monthly, quarterly and annual) forecasts
Proven work experience as a Marketing Coordinator, Marketing Officer or similar roleKnowledge of traditional and digital marketing toolsExperience with research methods using data analytics softwareExpertise with SEO/SEM campaignsSolid computer skills, including MS Office, web analytics and Google AdwordsFamiliarity with Customer Relationship Management and Content Management System softwareExcellent communication and presentation skillsBSc degree in Marketing or relevant field