Key responsibilities:-
-Strategic Planning: Develop and implement comprehensive marketing strategies and campaigns to meet business objectives.
-Campaign Management: Oversee the creation and execution of advertising campaigns across multiple channels including digital, print, and social media.
-Market Research: Conduct market research to identify trends, insights, and opportunities for growth.
-Team Leadership: Manage and mentor a team of marketing professionals, providing guidance and support to ensure high performance.
-Budget Management: Prepare and manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
-Performance Analysis: Monitor, analyze, and report on campaign performance and adjust strategies as needed to achieve optimal results.
-Collaboration: Work closely with cross-functional teams including sales, product development, and creative to ensure cohesive messaging and branding.
-Develop, execute, and optimize media buying campaigns across various platforms, including search, social, programmatic, and display advertising.
Bachelor’s degree in Marketing, Business Administration, or a related field.A minimum of 10 years of experience in marketing, with a demonstrated ability to manage and execute succedsful marketing campaigns.Strong understanding of digital marketing, SEO/SEM, and content marketing.Experience managing media buying campaigns at scale, with a proven track record of driving results.MBA in Marketing is preferred.