- CRM Strategy Development: Create and execute CRM strategies tailored to the real estate market, focusing on lead nurturing, customer engagement, and retention.
- Lead Management: Manage the process of capturing, tracking, and converting leads through various channels (website, social media, referrals) using the CRM system.
- Customer Segmentation: Analyze customer and lead data to create segmented marketing campaigns that cater to different buyer profiles (first-time buyers, investors, luxury buyers).
- Campaign Management: Develop personalized marketing campaigns (email, SMS, automated responses) for different stages of the real estate customer journey (inquiry, site visit, booking, post-sales).
- Data Management and Analysis: Maintain accurate customer data in the CRM, ensure compliance with data privacy regulations, and generate reports on lead conversion rates, campaign performance, and sales.
- Customer Journey Mapping: Map the customer journey from inquiry to post-sales service, identifying touchpoints where CRM tools can improve the experience.
- Sales Integration: Collaborate with the sales team to ensure CRM tools are effectively integrated into the sales pipeline, enabling seamless communication and lead follow-up.
- Team Training: Train sales, marketing, and customer service teams on CRM functionalities, ensuring everyone uses the system efficiently.
- Client Feedback: Monitor and analyze customer feedback related to their property purchase experience, using insights to adjust CRM strategies and improve satisfaction.
- Reporting: Provide regular performance reports to senior management, including KPIs such as lead-to-sale conversion rates, customer engagement levels, and overall ROI from CRM activities.
Proven work experience as a CRM Director or similar roleSolid background in customer acquisition strategiesTechnical expertise with CRM and analytical systemsKnowledge of online marketing methods and best practicesAn ability to manage marketing projects end-to-endStrong communication skills along with a customer-oriented attitude