- Strategy Development: Create and execute comprehensive digital marketing strategies that align with business goals and target audience.
- SEO and SEM: Optimize website content for search engines and manage paid search campaigns (Google Ads, Bing Ads) to improve visibility and ROI.
- Content Marketing: Develop and oversee content marketing initiatives, including blog posts, articles, social media updates, and multimedia content.
- Social Media Management: Manage and grow the company's social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter), creating engaging content and campaigns.
- Email Marketing: Design and implement email marketing campaigns to nurture leads and retain customers, analyzing performance metrics to optimize future efforts.
- Analytics and Reporting: Monitor and analyze digital marketing performance using tools such as Google Analytics, providing regular reports and recommendations for improvement.
- Team Collaboration: Collaborate with cross-functional teams, including sales, design, and product development, to ensure cohesive branding and messaging.
- Budget Management: Manage the digital marketing budget, ensuring effective allocation of resources and maximizing ROI.
Bachelor’s degree in Marketing, Business, or a related field.Minimum of 5 years of experience in digital marketing, with a strong focus on SEO, SEM, and content marketing.Proven track record of developing and executing successful digital marketing campaigns.Strong analytical skills and experience with digital marketing analytics tools.Excellent written and verbal communication skills.Proficiency in marketing automation tools and social media management platforms.