● Assist in developing strategies to strengthen digital connections with consumers.
● Plan and oversee the company’s presence on social media platforms (such as Twitter, Facebook, etc.).
● Launch targeted online ads via Google AdWords, Facebook, etc., to boost company and brand awareness.
● Actively participate in SEO efforts, including keyword and image optimization.
● Prepare and distribute online newsletters and promotional emails through various channels.
● Provide creative content marketing ideas and update the website.
● Measure the performance of digital marketing efforts .
● Stay informed about online marketing trends and update strategies accordingly.
● Proven experience as Digital Marketing Executive or similar role● Excellent understanding of digital marketing concepts and best practices● Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM● Skills and experience in creative content writing● Analytical mindset and critical thinking● Excellent communication and interpersonal skills