Campaign Development and Management:
- Plan and execute digital marketing campaigns across various platforms including search engines, social media, email, and display advertising.
- Develop and manage content for social media, blogs, and other digital platforms to drive engagement and conversions.
SEO and SEM:
- Optimize website content and structure for search engines to improve organic search rankings and drive traffic.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI and achieve marketing goals.
Social Media Marketing:
- Create and implement social media strategies to increase brand visibility, engage with the audience, and drive traffic to the website.
- Monitor and analyze social media performance, and adjust strategies to improve results.
Content Creation:
- Develop engaging and relevant content for various digital channels, including website, blog, email newsletters, and social media.
- Collaborate with the design team to create visually appealing marketing materials.
Qualifications:Bachelor’s degree in Marketing, Communications, Business, or a related field.Minimum of 2 years of experience in digital marketing with a proven track record of successful campaigns.Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).Strong understanding of SEO, SEM, content marketing, social media, and email marketing.Excellent written and verbal communication skills.Ability to analyze data and generate insights to drive marketing decisions.Creative thinking with strong problem-solving skills.