- Create, develop, implement, and manage social media platform plans based on marketing strategy.
- Create platforms Ad campaigns (from planning to campaign objective and budgeting to ad formats ) and Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKED IN.
- Create content for social media posts based on promotion needs, community sentiment, franchise activities, special events, promotions, products, and company announcements.
- Edit and create long- and short-form written content as needed, including blog and web pages.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content Up-to-date with social media trends and best practices.
- Set specific objectives and report on ROI.
- Monitor SEO and web traffic metrics.
- Perform research on current benchmark trends and audience preferences.
- Execute media buys, negotiate rates, and secure placements to maximize campaign reach and effectiveness.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
- Enhance brand awareness within the digital space, drive website traffic, and acquire leads/customers.
- Evaluating competitor’s Digital Marketing strategies.
BSc degree in Marketing or relevant field.Not less than 5 years experience.Knowledge of traditional and digital marketing toolsExperience with research methods using data analytics softwareExpertise with SEO/SEM campaigns.Solid computer skills, including MS Office, web analytics and Google AdWordsFamiliarity with Customer Relationship Management (CRM) System softwareExcellent communication and presentation skills.